Currently learning glaze chemistry. (Slowly) Reading Post-Hindu India by Kancha Ilaiah. Becoming a casual archivist Indian & South Asian things. Listening to this. Working on a self-initated publication.







Project: Voland und Quist, Studio VEH   Category: Branding, Editorial, Photoshoot Year: 2022


While working at Studio VEH, we got to collaborate with the German independent publishing house called Voland und Quist to completely freshen up their brand keeping in mind an ever-evolving, curious and contemporary audience. While researching the brand, it was very interesting to learn about the dualities in the concept of the publushing house. Their name comes from combining the devil called Woland from the Russian classic Master and Margherita by Mikhail Bulgakov. Quist comes from Quinten Quist from Harry Mulisch’s The Discovery of Heaven.

The first strategic task to address was the restructuring of all editions and publications they maintained over the years. As a solution, we developed an umbrella brand system that can house all existing and future publications in equal subcategories. For the logo, we decided to merge the initials V and Q into one iconic, bold and memorable symbol that goes on all their books – which celebrates the bold and independent legacy also of the publishing house with all its polarities dancing together – good and evil, order and chaos, fate and free will. To highlight their signature vibrant and playful personality, we proposed a wide-ranging and versatile color scheme with an expressive and freshly released typeface, called Mint Grotesk by the foundry Lift Type.


Animation: Lind Haugaard









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