Along with Sanaya Ardeshir AKA Sandunes
music, we conceptualised the visual universe of her upcoming album
called The Ground Beneath her Feet. Rich with
powerful voices of women, new-found confidence, style and maturity in her own sound - we
spent months researching visual styles, art directions and different storylines that complements
the music and its creation, and makes it tangible for the audience
and the artists involved. After doing an extensive
photoshoot in Goa, India involving trash and the interaction of women’s tired feet with planet earth
- the former being used as a metaphor for the
plight of climate crisis, we eventually all zeroed
in on a bold and minimal direction, featuring
scanned feet. Scanning became our main tool
and main medium, and the experiments with
materials, different positions of feet and playing
with light-eventually led u sto a very 90s style,
that feels very true to the sound of the album.