Challenge: A supper club celebrating South Asian roots with London influences needed branding that felt warm, handmade, playfully wonderous and identity-driven - not restaurant-like. They reached out to me for the branding that conveys their absolute authentically mixed flavor sensibilities with South Asian roots, London upbringing and now Berlin life.
Solution: I developed a bespoke brand questionnaire, ran workshops with the Ashwin and Syed (the founders), and co-created visual mood- boards. Together we landed on an expressive identity that entailed tasting sessions, flavor profile understanding, print trials, moodboarding and photoshoots.
Result: An intimate, heartfelt, contemporary brand that reflects the emotional and culinary storytelling of its creators and the energy they bring to their food - rolled out through invites, business cards, menus, social assets, and event collateral.
*Fin*